Quade & Zurfluh promotes Concordia in the pools
Under the slogan «Safety in and around the water,» Quade & Zurfluh organized the Baditour 2011—a promotional campaign for Concordia—at over 50 outdoor swimming pools throughout Switzerland. It concludes on Thursday at the Tiefenbrunnen Beach and the Lido Rapperswil.
The mascot Conci was always on hand to entertain the children with the Conci dance and the Conci song. The children and their parents were introduced to the bathing rules in a fun way through various activities on site. As a reward for their participation, high-quality gadgets were distributed, which could be used immediately in the pool. A family weekend in a Swiss hotel was also raffled off among all participants.
Concordia and its long-standing partner, the SLRG, have set themselves the goal of informing parents and children about the dangers of water and achieving a significant reduction in swimming accidents, QuZ said in a press release. Quade & Zurfluh developed the platform, planned and coordinated the project and was responsible for all printed materials, the competition and the visual appearance on site.
Responsible at Concordia: Mark Glutz (Head of Marketing - Member of the Management Board), Marc Winterhalder (Head of Advertising). Responsible at Quade & Zurfluh: Elmar Schäfer (Managing Partner), Conrad Eigenmann (Consultant), Patricia Schmidt (Project Manager).
