Qmart will be managed as a subsidiary of MS Direct Group from 2020 onwards
Effective early 2020, MS Direct Group’s former Campaign & Data Solutions business unit will continue to operate as an independent company. The planned spin-off is intended to enable MS Direct and Qmart to focus more intently on their respective growth strategies.
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"For broadly diversified companies, it is increasingly difficult to stay ahead in all areas at the same time in a world that is becoming more and more digital, where technologies and market environments are changing faster and faster. Agility & flexibility are key here," says Milo Stössel, owner and CEO of MS Direct Group.
The spin-off is intended to create this agility and flexibility. Based on its core competencies of campaign and data management, Qmart is to develop into an end-to-end provider in dialog marketing.
Managing Director and Co-Founder are Myrio Kluser and Tobie Witzig. This gives Qmart an experienced top management team and, with Tobie Witzig, someone who is returning to the MS Direct Group. The current Campaign & Data Solutions team will remain in place.
Qmart will officially commence independent business operations in January 2020. The company's registered office will remain in St. Gallen and its head office will be stationed in Dübendorf.
