Pucci, Sulzer design complete package for Raiffeisen

The Zurich-based advertising agency Pucci, Sulzer created this year's Raiffeisen thank-you campaign. Every two years, the cooperative bank rewards its 1.2 million members with a gift for their loyalty. In 2006, the campaign ran under the motto "The whole of Ticino at half price" and offered a 50 percent discount on numerous offers in Switzerland's sunniest region. Pucci, Sulzer designed the overall image for the campaign. The agency communicated the offer to members and also addressed a broad public in order to attract new customers. Member communication was carried out with a direct mailing in the form of a Hallwag map, which was intended to bring Ticino home to the addressees. The public relations campaign integrated the bank's new CI into the communication with broad impact. The choice of media ranged from mailings and a nationwide poster display to an advertising campaign, according to Pucci, Sulzer. Together with media partner Ringier, special placements were also possible, such as an online competition on the Blick website.