Publishing Network: New trade association for digital media production
The Swiss Prepress Group (PPS) of the Swiss Printing Industry Association (VSD) has launched a new trade association for digital media production under the name «Publishing Network.» It is open to all companies that produce communication materials: printing and media service providers, publishers, design and communications agencies, and corporate publishing service providers.
Digitization has permanently changed media production, according to a media release on Monday. Publishing continues to develop rapidly and is growing ever more strongly into various upstream service areas. The job description of the publisher is changing just as much as the environment. The traditional concept of an "industry" can therefore hardly be applied to digital media production. Today, media companies, as well as agencies and in-house productions, produce media products for print and digital channels in a wide variety of ways. That is why the association does not define itself by traditional industry boundaries.
The Entrepreneurs' Association is aimed at companies. Apprentices and professionals/students in training also have the option of free individual membership. Publishing Network regularly organizes evening seminars and information events on current technology trends in media production and keeps in touch with members and interested parties via e-mail newsletters, expert blogs and a Xing group. Members of the professional association also benefit from e-learning applications and teaching materials for basic and advanced professional training (polygraphy/media technology).
More information: Publishingnetwork.ch.
