"PubliQuiz" goes into the summer game round

The TV advertising guessing game launched in March 2005 to mark Publisuisse's fortieth anniversary will be played again this summer. Advertisers can use the platform as a prize sponsor or submit a current TV commercial as a competition question. From June 19 to July 16, you can take part in the quiz during the commercial breaks of SRG SSR TV stations. An excerpt from a well-known TV commercial will be broadcast as a riddle. Viewers guess the advertised product or the correct brand from three possible answers. On the last Sunday evening of each month or the first of the following month, the quiz is solved in the commercial breaks and the TV spot is shown in full.
Since the launch of "PubliQuiz", around 500,000 viewers have already played along. A monthly telephone survey conducted by the Konso Institute has also shown that around 25 percent of Swiss people are familiar with the quiz and 28 percent of them can spontaneously name the respective prize sponsor, Publisuisse announced on Thursday.