PubliGroupe back in the profit zone
The advertising agency PubliGroupe posted a net profit of over 55 million Swiss francs in 2003.
Marketer PubliGroupe achieved a net profit of over CHF 55 million in 2003, turning the Lausanne-based advertising group around after a loss of CHF 30 million in 2002 despite a 10 percent drop in sales to CHF 1.936 billion. Among other things, cost reductions and job cuts contributed to this, which enabled all operating areas to be in the black. The financial result was also very positive. (See also page 21/22.)
