Publicitas becomes advertising agency for Motorsport.com
Swiss advertising marketer Publicitas becomes Motorsport.com's exclusive advertising agency for Switzerland and Liechtenstein.
The agreement was signed at the beginning of January 2018. It is an example of an unusual and far-reaching synergy in the field of digital advertising and will certainly be successful in the long term, Publicitas writes in a statement.
Founded in 1994, Motorsport.com is an international, cutting-edge media group specializing in motorsport content. It offers 23 editions in 16 languages.
Since January 2, the editorial team for Switzerland and the Principality of Liechtenstein, headed by journalist Gabriele Testi, has been using the Publicitas site in Lugano for the Italian-language sites in Ticino and Graubünden.
Publicitias generally takes care of marketing the digital AdSpace and - if desired - also handles the production of advertising materials. As a rule, the subjects come from the lead agency, explains Publicitas when asked by Werbewoche. In addition, Motosport.com is also actively involved in sponsoring commitments. (pd/hae)
