Publicitas becomes a Google Adwords partner
Publicitas is expanding its product portfolio and, as a Google AdWords Premium SME Partner, now offers local and regional advertisers the ability to run Google AdWords campaigns.
As a premium SME partner, Publicitas advises and supports the development, launch and management of AdWords campaigns. Ongoing campaign optimization and support allows advertisers to achieve the best possible performance from an AdWords campaign.
Christoph Marty, Director Sales Switzerland, Publicitas: "Many local and regional companies do not have the time and resources to manage their own online advertising campaigns. Our many years of experience in the SME sector allow us to provide this customer segment with professional advice on the use of Google AdWords campaigns and to make optimum use of the advertising budget.
Michael Jäschke, Head of Channel Sales DACH, Google: "This collaboration can help thousands of SMEs in Switzerland to use the Internet more as a sales and marketing channel for themselves. With Google Adwords, SMEs can get in touch with their target groups in a targeted and efficient way. The return on investment is the focus of AdWords. We expect that the growth of many Swiss SMEs will be sustainably strengthened in this way. We look forward to working with such an experienced partner, because it is the SMEs in Switzerland that will benefit."
Google Adwords enables advertisers to place an ad at the exact moment when potential customers are searching for their company's products or services. The ads appear next to the search results on Google as well as on other websites. The advertising budget is only spent when someone clicks on the ad.
