Publicitas Webservices launches online poster

Outdoor advertising The online marketer Publicitas Webservices (PWS) is launching a new form of advertising called "PosterAd." The idea is based on the same viewing behavior as posters in the offline world, according to a press release. When entering a website, the user sees a large advertising format that then disappears at the top. Either a news ticker or a full banner then appears as a reminder. The "PosterAd" takes up around a quarter of the site and is integrated into the existing content space. PWS sees the advantage of this form of advertising in the fact that its size makes it an ideal communication platform.