Publicitas Deputy Director on the Board of Argyou
Argyou, a digital market research firm based in Baar, has entered into a partnership with the market research firm TNS-Infratest and has expanded its board of directors.
In summer 2007, the Baar-based market research company Argyou entered into a cooperation with the world's second-largest market researcher TNS-Infratest. The company also announces new members of the Board of Directors: Urs Wolfensberger, former MMXI Director and now Vice Director in the General Management of Publicitas; Juhani Anttila, Chairman of the Board of Directors of Ascom AG and Roland Brechbühl, Head of the Webfactory at Berner Kantonalbank. Media scientist and company founder Christoph Glauser remains Chairman. Argyou measures the impact of website content by comparing it with content that is actually searched for on numerous search engines. The results of this digital market research should show marketing and communication experts what needs to be changed on websites in order to appeal directly to potential customers, according to a press release.
