Publicitas: New leadership in electronic media
Alexander Horrolt, who has been head of TV marketing at Publicitas since 2009, will now assume overall responsibility for digital media marketing. Tim Dührkoop, who has been in charge of the business since mid-2008, is leaving the company.
In his new role, Alexander Horrolt reports directly to Publicitas CEO Robert Schmidli (Beat Roeschlin from May). Horrolt worked for many years in various functions at IP Deutschland and media agencies. At the beginning of 2009, the 40-year-old took over responsibility for the TV marketing team at Publicitas Cinecom & Media. The electronic media division now includes the marketing of the TV channels Sat.1, 3+ and Kabel eins in Switzerland, as well as the radio division. As already announced, the cinema business will be sold to an external buyer.
