Publicitas Index: Advertising expenditure down slightly in December
The Publicitas index of advertising expenditure December 2005 fell by 0.3 points compared to the previous month to 92.9 points although one more print edition appeared in December.
The Publicitas index of advertising expenditure is
in December 2005 compared to the previous month by 0.3 points to 92.9 points
decreased, although one more print edition was published in December.
This development is mainly due to the decline in the number of
commercial advertisements in 2005 as a whole. National advertisements in particular
Advertisers have shown a lack of dynamism. But the
The decline in the number of political advertisements in the
had an unfavorable effect. The job and real estate advertisements
on the other hand, recorded an upturn. Compared to the previous year
the index fell by 1.5 percent.
in December 2005 compared to the previous month by 0.3 points to 92.9 points
decreased, although one more print edition was published in December.
This development is mainly due to the decline in the number of
commercial advertisements in 2005 as a whole. National advertisements in particular
Advertisers have shown a lack of dynamism. But the
The decline in the number of political advertisements in the
had an unfavorable effect. The job and real estate advertisements
on the other hand, recorded an upturn. Compared to the previous year
the index fell by 1.5 percent.
