New Base Digital now also in SwitzerlandPublicitas, the Swiss media company, has rebranded its digital businesses in Zurich and joined the global New Base brand. This follows the rebranding of Publicitas International to New Base in May this year. The name change underlines the company's new identity as an independent, technology-based media consultancy. New Base Digital Switzerland will work with leading media, technology, data and market research institutes to support Publicitas' business activities. The traditional media business will continue to operate under its legal name, Publicitas AG. New Base has transformed from its traditional media beginnings into a full-service independent company that delivers strategic value across all advertising channels, combining its heritage in media with the latest agile technology solutions to reach target audiences. Joining the global brand enables the Swiss digital business to benefit from New Base's strategic technology developments and partnerships.
127 years of industry expertise meets "digital first"Jörg Nürnberg, Group CEO, explains: "This rebranding is the next step in our journey. We have redefined ourselves as an independent company that is driving change and shaping the future of the industry. Trust, credibility and industry knowledge are our greatest strengths and have driven us forward in our 127-year history. As New Base, we are now "Digital First" and provide our customers and partners with transparent prices and data. "Dr. Margarethe Dopf will take over the management of NewBase Digital Switzerland. She has been working at Publicitas as Team Leader Account Management since September 2015 and has successfully built up the department during this time. She has headed the Publicitas Digital department since August 1, 2017. She has many years of experience in digital marketing, including the successful management of challenging projects with a focus on cross-media campaigns, social media, websites and mobile applications. She completed her doctoral thesis on "Public Relations under the Influence of Social Media" at the University of Salzburg and Lucerne University of Applied Sciences and Arts. She is also actively involved in IAB diploma courses in the field of digital marketing.
Back at the forefront of the digital advertising revolution with NewBase DigitalMargarethe (Maggie) comments on the rebranding of Publicitas Digital to NewBase Digital as follows: "This is a exciting Time for our young team. I am convinced that NewBase's "digital first" approach will take our business to the next level. In recent years, we have developed into a full-service agency with a high level of programmatic expertise. I think that in combination with the creative teams, our internal trading desk and the engineering team, we will once again be at the forefront of the digital advertising revolution." Nuremberg comments: "On behalf of the company management, I would like to congratulate Maggie on her promotion to Head of Digital. I am delighted that we have found such an ambitious and highly suitable candidate from within our own ranks for this responsible position. I wish her every success in her new challenge and am convinced that New Base Digital Switzerland will continue to meet all expectations in its new format and under Maggie's professional leadership."
