Publicitas expands market and media research
Publicitas is strengthening its Market & Media Research division and creating a new position of Head of Market & Media Research, effective September 1, 2011. Mirko Marr has been appointed to fill this new role.
On the one hand, this is a reaction to the growing internal and external need for advice on the handling of existing media data, and on the other hand, it ensures the coordination and implementation of in-house research activities. Publicitas wrote this in a communiqué on Thursday. Mirko Marr will take up the position of Manager Market & Media Research at Publicitas on September 1, reporting directly to Head of Marketing Othmar Fischlin.
In this role, Marr will represent the interests of Publicitas in relevant bodies. He will support and advise the media service provider's sales units in the procurement of sales-relevant research data and implement customer-related research projects. This includes, for example, proof of the impact and efficiency of various communication measures as required by the market.
Mirko Marr has many years of professional experience in academic and applied media research and is a proven expert on issues of media distribution, media use and media impact, Publicitas said in the statement. Most recently, Marr worked (since 2008) as head of method development at Mediapulse in Bern.
