Publicis: Two new posters for Zai-Ski
Publicis launches a new campaign for Zai-Ski. The posters for the company from Disentis can be seen since the end of the year at the Zurich main station and in Disentis and St. Moritz.
Zai, the handmade skis from Disentis, have had a new poster campaign developed by Publicis for the current winter season. The two poster sujets show a sun terrace and a snow bar, but not in the conventional way. The view from the skis is only blurred, as a ride on Zai skis is racy and stands only for the essential: The passion for skiing.
Responsible at ZaiBenedikt Germanier (CEO) and Simon Jacomet (CCO). Responsible at Publicis: Ralph Halder (CD), Jürg Ernst (AD), Marianne Zweifel (text) and Sylvia Goetschel (consulting).
