Publicis Zurich launches "Drugstore"
In times of change, companies can only survive if they reinvent themselves every day and constantly develop solutions that open up new possibilities for their customers. That is why Publicis Zurich is launching «Drugstore» as the third agency in the global Publicis network.
"Drugstore offers companies a platform to come together with start-ups from a wide range of sectors. Thanks to a dynamic environment and the different working methods of the people involved, visionary ideas for companies and brands can be developed and supported in an unconventional way. After London and Sydney, Publicis Zurich is the third agency in the network to implement the platform.
Impact Hub Zurich on board
To ensure that "Drugstore" is optimally positioned for interdisciplinary work, Publicis has sought collaboration with Impact Hub Zurich, where developers and creatives provide the ideal breeding ground for start-up ideas. With around 500 members and 20 employees, projects can be driven forward quickly and unconventionally, opening up completely new and dynamic perspectives for entrepreneurial thinking. With the "Brand to Product" project, Publicis "Drugstore", together with Impact Hub Zurich, is also offering a first product that sets new standards: an innovation lab consisting of brand experts and tech start-ups that is intended to unleash previously unimagined synergy potential and bring together the best of both worlds.
A prototype in five days
In an open creative process - involving innovation experts, trend researchers, start-up entrepreneurs, brand strategists, interaction designers and software developers - new business models, products or services are created together with the customer. This close collaboration ensures that the brand mission and corporate goals are always in line with product development. And thanks to the agile innovation design and development methods, a first prototype can be presented just five days after the kick-off with "Brand to Product". Publicis Zurich's "Drugstore" is thus intended to offer companies an attractive innovation platform that delivers on the promise of "Lead the change" made by Switzerland's largest advertising agency.
Curdin Janett, Publicis Zurich, in a press release: "For decades, we have focused on brand management. Differentiating positioning, resulting brand promises and, of course, translating these into communication. By working with Impact Hub, we can now go a significant step further and think about products and services that deliver on these promises. At a time when product, service and brand have moved even closer together, this seems to us to be the right and promising way forward. We are looking forward to it."
Christoph Birkholz, Impact Hub Zurich: "With Publicis and Impact Hub, leading brand development and agile product development come together to make clients and partners fit for the future of business. In just one week, "Brand to Product" combines the experience of Publicis with the methods of techies and creatives from the Impact Hub community. This unique collaboration is itself a prototype for solutions from and with the innovation and start-up ecosystem on a national and international level."
