Publicis shows fine for Findus
A new print campaign by Publicis highlights the fact that Findus does not use artificial colors or flavor enhancers in its frozen foods. It thus communicates the brand’s «Naturally Good» quality standard.
Findus is focusing on natural ingredients: Its lasagna, cannelloni, and Les Gratins product lines are now available without artificial colors or flavor enhancers. This message is highlighted in the new print campaign by Publicis. The campaign also avoids any mention of flavor enhancers in its content. The ads are designed to show in an honest and clear way that Findus frozen foods are naturally good, according to the agency. Findus now plans to continuously expand its «Naturally Good» quality standard across its entire frozen food range and is also communicating that its fish products—such as the Schlemmer fillets—are certified by the MSC, ensuring sustainable fishing practices. Contact at Nestlé Findus:
Roger Matter (Marketing Manager, Frozen Food Retail). Publicis team: Philipp Skrabal (Creative Director), Lori Fischer (Art Director), Serge Deville (Copywriter), Viviana Chiosi (Graphic Designer), Muriel Asté, Judith Hoeck (Consulting), Bianca Nerlich (Production), Martina Meier (Photography), Karin Messerli (Food Styling).
Roger Matter (Marketing Manager, Frozen Food Retail). Publicis team: Philipp Skrabal (Creative Director), Lori Fischer (Art Director), Serge Deville (Copywriter), Viviana Chiosi (Graphic Designer), Muriel Asté, Judith Hoeck (Consulting), Bianca Nerlich (Production), Martina Meier (Photography), Karin Messerli (Food Styling).
