Publicis shows the official sponsors of the M'08 in picture and sound

The Fan Championship M'08 got off to a successful start with the draw in June. It continues on September 12 with the first round of 16, in which Switzerland plays Sweden. The fans will compete in disciplines such as television throwing, shouting at the top of their voices and opening beers. The program will be broadcast immediately after Meteo at 7.50 pm. Like Euro 08, M'08 also has its sponsors: the organizer Migros has been able to win over companies such as M-Electronics, SportXX, LeShop and Migros-Restaurant.
Publicis has developed five spots for Migros and its M'08 sponsors that focus on football and are tailored to the needs of fans. They will be placed around the M'08 events. "In this way, we are effectively advertising the advertising," explained Publicis CD Ralf Kostgeld to Werbewoche. The commercials were directed by Danish director Martin Werner.

 

Responsible at Migros: Beat Mühlemann (Head of Marketing Communication); Bettina Huwyler (Project Manager Advertising Super-/Consumer Market); Patrick Chevin (Main Project Manager M'08); Caesar Keller (Project Manager M'08).
LeShop: Dominique Locher (Marketing & Sales Director); Migros Gastronomie: Simone Frei (Head of Communication Gastronomy); M-Electronics: Petra Gayko (Project Manager Advertising M-Electronics); SportXX: Silvia Girtanner (Project Manager Advertising SportXX).
Responsible at Publicis: CD: Ralf Kostgeld, Jean Etienne Aebi; Text: Tom Zürcher; Graphics: Barbara Staub; Agency Producer: Ines Bossart; Consulting: Marion Marxer, Mirjam Vonarburg, Oliver Meili, Monika Leu.
Production: Pumpkin Film; Director: Martin Werner; Cinematography: Jens Maasboel; Postproduction: The Boost; Sound: Hastings Zurich; Media: Konnex and Bemberg.