Swiss announced its collaboration with Publicis at the end of May and shortly afterwards awarded the agency its first contract: at the beginning of July, the posters for Euro08 had to be taken down at Zurich, Basel, Geneva and Lugano airports and replaced with a new campaign for the airline's flight schedule. Publicis presented the concept a few days later, from which eleven motifs have now been produced, according to the agency. Each motif shows a destination and tells how often Swiss flies there each week. For the realization, Publicis took up well-known clichés and implemented them in a new way. For example, that the Italians talk more, the French flirt more or that the Germans export more. These national characteristics are always countered with the statement that Swiss flies more. The new posters are now hanging at the airports mentioned above. According to the press release, the campaign was realized with stock images due to time constraints. Responsible at Swiss: Frank Maier (Head of Marketing), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising ).
Responsible at Publicis: Martin Denecke (CCO), Ralph Halder (CD), Peter Rettinghausen (Text), Denis Schwarz (Art Direction), Simone Platz (Graphics), Stephan Lanz (Senior Brand Director), Myriam Mojon (Junior Brand Director), Dominique Ospel (Assistant), Andreas Caruso (Production), Fabio Clerici (DTP), Vera Schmid/Deborah Herzig (Art Buying).

Swiss announced its collaboration with Publicis at the end of May and shortly afterwards awarded the agency its first contract: at the beginning of July, the posters for Euro08 had to be taken down at Zurich, Basel, Geneva and Lugano airports and replaced with a new campaign for the airline's flight schedule. Publicis presented the concept a few days later, from which eleven motifs have now been produced, according to the agency. Each motif shows a destination and tells how often Swiss flies there each week. For the realization, Publicis took up well-known clichés and implemented them in a new way. For example, that the Italians talk more, the French flirt more or that the Germans export more. These national characteristics are always countered with the statement that Swiss flies more.
The new posters are now hanging at the above-mentioned airports. According to the press release, the campaign was realized with stock images due to time constraints.
Responsible at Swiss:
Frank Maier (Head of Marketing), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising ). Responsible at Publicis: Martin Denecke (CCO), Ralph Halder (CD), Peter Rettinghausen (Text), Denis Schwarz (Art Direction), Simone Platz (Graphics), Stephan Lanz (Senior Brand Director), Myriam Mojon (Junior Brand Director), Dominique Ospel (Assistant), Andreas Caruso (Production), Fabio Clerici (DTP), Vera Schmid/Deborah Herzig (Art Buying).