Publicis shows cross-media buffet for Publisuisse

In a creative realization for the marketer Publisuisse, the Zurich agency Publicis shows that nothing increases the attractiveness of a brand as much as a perfectly fitting communication presence. Two new self-promotional ads feature a tailor giving Migros' famous "M" a sexy outfit. This ad continues the successful basic campaign. A second subject shows a sumptuous buffet with everything needed for a perfect cross-media appearance. The two advertisements will run in the business press and specialist publications throughout Switzerland until the end of the year.

Responsible at Publisuisse: Head of Communications: Reto Burkhalter; Head of Advertising: David Elsasser; Graphics: Sabine Buri.
Responsible at Publicis: Creative Direction: Philipp Skrabal; Text: Roy Spring; Art Direction: Denis Schwarz; Graphics: Simone Platz; Consulting: Marcel Maegerle, Charlotte Hottinger; Art Buying: Suzana Kovacevic.
Photography: Jonathan Heyer.