Publicis honors Paul Arden
On April 3, 2008, British author and advertising guru Paul Arden died at the age of 67 after a long illness. Publicis, in collaboration with the trade publication Lürzer’s Archiv, designed an advertisement in Arden’s honor.
On April 3, 2008, the British author and advertising guru Paul Arden died at the age of 67 after a long illness. He developed many well-known advertising campaigns, for example for Fuji, Silk Cut, Toyota and British Airways. The agency Publicis, in collaboration with the specialist publication Lürzer's Archiv, has created an advertisement in Arden's honor - with a spin on his first book entitled "It's not how good you are, it's how good you want to be". The advertisement will appear in Lürzer's Archiv 3-08. The worldwide publication of Lürzer's Archive makes the homage universal, according to a press release.
Responsible at Lürzer's Archive:
Michael Weinzettl (Editor in chief), Sandra Lehnst (Marketing Sales Manager). Responsible at Publicis: Florian Beck (Creative Director), Mario Nelson (Text), Jo-Wayne Peacock (Art Director), Thomas Berger (Art Director).
