Publicis advertises Maggi in retro style
Maggi's liquid classic is already an integral part of most Swiss households. That's why Publicis has opted for simple advertising with its new posters.
Maggi's liquid classic is already an integral part of most Swiss households. That's why Publicis has opted for simple advertising with its new posters.
The best soups are eaten from an old pot. Following this motto, the creative minds at Publicis designed posters that couldn't be simpler or more free of innovation. Maggi liquid seasoning has been so successful since its creation in 1886 that, with or without advertising, it would be hard to imagine Swiss chuchichäschtli without it. So, according to a press release issued on Monday, the Zurich agency opted for a striking poster that showcases the bottle alone.
According to Publicis, the public is ordering the nostalgic poster like crazy.
The best soups are eaten from an old pot. Following this motto, the creative minds at Publicis designed posters that couldn't be simpler or more free of innovation. Maggi liquid seasoning has been so successful since its creation in 1886 that, with or without advertising, it would be hard to imagine Swiss chuchichäschtli without it. So, according to a press release issued on Monday, the Zurich agency opted for a striking poster that showcases the bottle alone.
According to Publicis, the public is ordering the nostalgic poster like crazy.
