Publicis advertises unforgettable eyewear
People tend to forget about glasses. But this is about to change. The Zurich advertising agency Publicis is promoting Oakley's new eyewear collection with a new print campaign entitled "Glasses you'll never forget!
People tend to forget about glasses. But this is about to change. The Zurich advertising agency Publicis is promoting Oakley's new eyewear collection with a new print campaign entitled "Glasses you'll never forget". In the style of classic wanted posters, the four poster subjects show the typical, albeit highly abstracted, phantom images. The only striking features are not the heads of the criminals depicted, but their sunglasses. So there are still things that everyone can remember.
