Publicis reflects an Engadine winter day for Polo Magazine

Publicis has designed a festive anniversary magazine for St. Moritz Polo to mark the 25th Cartier Polo World Cup on Snow. In a press release, the agency writes that the magazine should not simply be dominated by the well-known St. Moritz clichés such as champagne, caviar and partying, but should instead focus on the dynamics of the sport of polo.
In terms of design, the focus was on generosity. A fresh layout is intended to emphasize the elegance of the sport and reflect a clear winter day in St. Moritz. In addition to the printed edition, an online version is available at Polostmoritz.com.
To accompany the magazine, the advertising agency developed an anniversary logo in the same look, advertisements for special interest magazines and posters for the St. Moritz Design Gallery as well as the notice board in St. Moritz.

Responsible at St. Moritz Polo: Siro Barino (Head of Corporate Communications), Stefan Mathys (Head of Media Relations), Sibylle Bitterli (Head of Projects and Development). Responsible at Publicis: Ralph Halder (CD), Raphael Monsch (AD), Valentin Celi (graphics), Christian Siegrist, Charlotte Hottinger (consulting), Adrian Haeni, Andrea Achermann, Philipp Zubler, Philipp Laederach (realization/DTP), Andreas Caruso (production), Suzanne Kovacevic (art buying). Photography: Andri Pol.