Publicis: Christmas campaign for Chocolat Frey
Publicis has created a new communications campaign for Chocolat Frey for the holiday season. The campaign is designed to highlight the chocolate maker's poetic touch.
In print with three subjects and on TV with a spot, implemented by the computer animation company that was used for the blockbuster "Charlie and the Chocolate Factory". The creation is now also available in cinemas, on eBoards at train stations, online as a floating banner and on the microsite Chocopoeia.ch to see.
Responsible at Migros-Genossenschafts-Bund: Désirée Strassmann and Bettina Huwyler (Marketing Communications), Sarah Trümpy and Gabriela Grütter (Category Management). Responsible at Chocolat Frey: Serge Doutaz (Head of Marketing and Sales), Sacha Zuberbühler (Head of Brand Management Switzerland). Responsible at Publicis: Ralph Halder (CD), Jürg Ernst, Barney Rees (AD), Cyrill Wirz (text), Achill Prakasch (strategic planning), Bojana Taraba and Simone Keusch (consulting), Derya Derdiyok (agency producer), Deborah Herzig (art buying); film production: Ping Pong, Tufan Tuna (producer) animation: Asylum L.A., Nathan Mc Guinness (director); photography: Jo Van den Berg.
