Publicis hands out yellow and red cards

The Zurich advertising agency Publicis is promoting the World Cup Theater in Winterthur. Over 24 days, the Casinotheater will offer sporting and cabaret entertainment during 59 matches with free admission. Soccer-mad stage artists such as Joachim Rittmeyer, Tinu Heiniger and Paul Burkhalter will accompany the game, which will be broadcast on a big screen. Publicis has created an original poster for this campaign, which is intended to bring the worlds of sport and theater together with football-mad women's legs. The agency is also running a promotional campaign for the World Cup theater. An actor dressed as a referee hands out red and yellow cards in Winterthur and accuses the stunned passers-by of either a foul, an offside or some other offense. When they turn around, the cards turn out to be event flyers.