Publicis: UBS is the better advisor
Emotions are a poor guide to successful investing. This is a fact that many people have learned the hard way. Publicis used this core idea to promote the UBS Manage and UBS Advice investment models.
Instead of being guided by one's own moods, it is advisable to rely on systematic processes in which the investment strategy is permanently reviewed and different scenarios are continuously calculated for each portfolio. A campaign mix of numerous offline and online measures was implemented, which are now being used in various media. People with different emotions are shown.
Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Manuela Gualeni (Project Manager Creative Concepts & Campaigns), Daniel Hünebeck (Head Online Marketing), Markus Stöckle (Project Manager Online Marketing. Responsible at Publicis: Ralph Halder (Executive CD), Urs Schrepfer (CD), Wim Roelfs (CD), Christian Schirmer (Senior Copywriter), Christian Stüdi (Copywriter), Regine Cavicchioli (Art Director), Jo-Wayne Peacock (Art Director), Pascal Schaub (Group Head), Frank Lang (Business Director Switzerland Team UBS), Manuela Schikor (Senior Brand Director), Christine Rainford (Brand Director), Beat Huber (Junior Brand Director), Cem van der Schaar (Head of TV/Art Buying), Eliane Stettler (Art Buyer/TV Producer), Sven Bänziger (Photographer), Tina Aich Fotografen und Produktions Agentur AG.
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