Publicis takes over Zenith Optimedia completely

Media agencies The French advertising group Publicis is the new sole owner of the media network Zenith Optimedia (ZO).media agencies The French advertising group Publicis is the new sole owner of the media network Zenith Optimedia (ZO). It is taking over the 25 percent of the shares previously held by the British advertising holding company Cordiant and its new owner WPP. Publicis is thus exercising an option and paying the contractually agreed 75 million pounds. WPP will retain nine branches of the ZO network, which were 100 percent owned by Cordiant. Publicis and WPP had fought a bidding duel for Cordiant in July.