Publicis: "Thinking outside the box".
Publicis has designed two new ad campaigns for APG. The goal is to encourage publishing executives to think outside the box.
Instead, they should once again use poster advertising to increase the circulation of their newspapers, according to the advertisement. The advertisement appears in the magazine Flash Extra, which is published exclusively for the Swiss Media Congress 2011.
APG is addressing all advertisers with a second advertisement in the trade press. In it, Publicis lets two former print people have their say. The two explain with a wink that although they used to sell advertisements, today they prefer the medium with the highest return on investment: the poster. Advertisement number 2 appears in Werbewoche and Persönlich.
Responsible at APG: Markus Ehrle (Marketing & Business Development) Slavica Lecic (Marketing / Head of Communications). Responsible at Publicis: Peter Rettinghausen (Creative Director), Grischa Rubinick (Senior Art Director), Nicolo Giunta (Junior Art Director), Cyrill Wirz (Copywriter), Margrit Weber (Senior Brand Director), Jennifer Meier (Account Executive), Eliane Dürst (Photo).
