Publicis: Sweet poster for Assugrin
Just in time for the start of the gourmet season, Assugrin has come up with a clever motif to remind us of the opportunity to do something for our good conscience and slim figure.
Two pieces of Assugrin symbolize the additional belt holes that can be punched by those who regularly sweeten with the low-calorie sweetener over the festive period. The motif can be seen on F12 posters from week 50.
Responsible at Hermes Süssstoff: Michael Droz. Responsible at Publicis: Viviana Chiosi (AD), Andrea Zanzerl (graphics), Sabrina Elsässer (consulting), Sacha Moser (CD), Federico Naef (photography), Martin Denecke (overall responsibility).
