Publicis toasts anniversary with Charles Vögele and Warner Bros. Pictures
Die Agentur Publicis hat für Charles Vögele und Warner Bros. Pictures eine Kampagne realisiert. Beworben wird die Vorpremière des Kinofilms «Sex and the Citx 2», für die Vögele anlässlich des 55-Jahr-Jubiläums Tickets verlost.
On May 27, 2010, the film "Sex and the Citx 2" has its cinema premiere in Switzerland. At the same time, Charles Vögele is celebrating its 55th anniversary. To mark the occasion, 555 x 4 tickets for the preview in German-speaking and French-speaking Switzerland and 55 x 2 tickets in Italian-speaking Switzerland are being raffled off. The VIP Avant premiere will take place simultaneously in Zurich, St. Gallen, Basel and Bern on May 26. Lugano will toast the anniversary on May 27 and Geneva on June 1.
According to the press release, the idea for a collaboration came from the agency Publicis, which also arranged the deal between Warner Bros. Pictures and Charles Vögele. Sarah Jessica Parker is co-producer of the new movie. All accompanying measures, from TV, advertisements, flyers, posters and the website to the event, were designed and realized by Publicis.
> To the spot
Responsible at Charles Vögele: Thorsten Still (Head of Production), Patricia Vetter (Creative Director), Rosa Mattia (Media Planner), Thorsten Stutzmann (Head of Group Media and Market Research), Daniel Bärlocher (Vice President Group Communications) Responsible at Publicis: Felix Freese (Text), Swen Morath (AD), Barney Rees, Angelo Sciullo (Graphics), Sacha Moser (CD), Sabrina Elsaesser (Brand Director), Bruno Biondi (Senior Brand Director).
According to the press release, the idea for a collaboration came from the agency Publicis, which also arranged the deal between Warner Bros. Pictures and Charles Vögele. Sarah Jessica Parker is co-producer of the new movie. All accompanying measures, from TV, advertisements, flyers, posters and the website to the event, were designed and realized by Publicis.
> To the spot
Responsible at Charles Vögele: Thorsten Still (Head of Production), Patricia Vetter (Creative Director), Rosa Mattia (Media Planner), Thorsten Stutzmann (Head of Group Media and Market Research), Daniel Bärlocher (Vice President Group Communications) Responsible at Publicis: Felix Freese (Text), Swen Morath (AD), Barney Rees, Angelo Sciullo (Graphics), Sacha Moser (CD), Sabrina Elsaesser (Brand Director), Bruno Biondi (Senior Brand Director).
