Publicis: Quick and easy for Hertz
Among other things, Publicis advertises Hertz's Tieftax card with Tom Lüthi and his girlfriend.
Whether you want to drive away from the winter or chase after the snow: Hertz offers the right rental car quickly and easily. And there's more: because Hertz customers receive a whole 30 percent discount on every car rental in Switzerland with the Tieftax card. This is the main message of the current Hertz campaign "Quick and Easy" from Publicis, which is currently promoting the car rental company's customer loyalty program. And just as fast and easy as you can save cash with the Tieftax card is how it is communicated: Direct testimonials - including Tom Lüthi and his girlfriend Fabienne Kropf as celebrity figureheads - present the advantages and diverse uses of the Tieftax card using concrete examples.
Claim prominently staged
While the promotion of the Tieftax card is clearly in the foreground, the current campaign, and especially the headline duct, is intended to promote the claim "Schnell. Simple. Hertz" more firmly in the minds of the Swiss population. For example, SMEs can "quickly double capacity" with the Tieftax card and "simply save 30 percent" in the process. The campaign, which in addition to posters, radio spots and advertisements also includes various online measures such as a new microsite or banners, started on October 28, 2013 and will continue in the new year. The Tieftax card itself was also redesigned by Publicis in time for the campaign launch.
Responsible at Hertz: Roberto Delvecchio (Marketing Manager), Julia Brosi (Marketing Coordinator). Responsible at Publicis: Wim Roelfs, Daniel Ahrens, Carlos Mejia, David Lübke, David Nyffenegger (creation); Matthias Koller, Lucas Baumgartner (consulting); Sandro Ducceschi, Andy Günter (programming); Cem van der Schaar (art buying); Adrian Häni, Andreas Caruso, Tanja Güntert, Samuel Bollow (Publicis Services). Responsible at BG Media: Manuel Siciliano (Client Service Manager). Online media / programming online banners: Miriam Stefania (Project Manager / Goldbach Interactive). Production deep tax card and lettershop: Adon Production. Photography: Cyrill Matter Photography.
