Publicis: Sanitas convinced with dialog and online measures
At the end of 2011, Swiss health insurer Sanitas carried out a multi-stage agency evaluation in which two agencies emerged as the winners. Publicis was chosen for the online and dialog areas.
Publicis has already been called in repeatedly for online measures over the past three years, as Publicis writes in a press release - including for the redesign of the Sanitas website in 2011. The collaboration will now be extended to all digital touchpoints and measures.
The cooperation in dialog marketing started in April 2012, focusing on regular customer communication and the development of a segment-specific approach via the various target groups and products from the Sanitas portfolio.
