Publicis/Red Lion: Broken in for Anliker Alarm

Switzerland is widely regarded as a model of security and order. What tarnishes this image is the fact that over 60,000 burglaries are registered in this country every year. Per capita, Switzerland was even the European champion in burglary statistics in 2012. But many people still think that it won't happen to me. More and more alarm systems are being installed, but unfortunately often only after a break-in. To change this, Publicis/Red Lion created a surprising poster campaign for Anliker Alarm that turns passers-by into witnesses of a burglary themselves: the viewer of the subject catches a dark figure leaving the scene of the crime. In close collaboration with Clear Channel Switzerland, the glazed poster spots were left open to further enhance the illusion of a broken window.

Responsible at Anliker Alarm: René Hofmann. Responsible at Publicis/Red Lion: Thomas Wildberger (CCO), David Fischer (CD), Bruce Roberts (AD), David Lübke (Text), Anatole Comte (Graphics), Benjamin Kägi (Art Buying), Christian Siegrist (Consulting). Responsible at Clear Channel: Fabiola Zuleta, Ivan Schultheiss, Roberto Credaro. Photo and image editing: Jonathan Heyer, Patrik Rohner.