Publicis: Read with Speed
NZZ articles are always very well written, but they’re usually quite long as well. That’s why Renault developed the Speed Reader, which allows readers to read particularly long articles on NZZ.ch more quickly.
So if you want to read faster, you just have to click on the banner application next to the NZZ article. The entire text is now automatically loaded into the Speed Reader. Then set the reading speed and off you go: All the individual words in the article are played back one after the other in a rapid sequence. In this way, texts can be grasped and understood by the reader twice to three times as quickly as if they were read normally. This is what scientific studies show, the agency said in a statement on Thursday.
To try out the Speed Reader, simply select any article on Nzz.ch in the Switzerland section and click on the Speed Reader banner. Or watch the case film:
Responsible at Renault Switzerland: Florian Huettl (Director Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Lars Blöchlinger, Alexander Kreuzer, Jo-Wayne Peacock (Art), Marianne Zweifel (Text), Michael Fretz, Sandro Ducceschi (Programming), Ingrid Zumkehr (Consulting); Responsible at NZZ.ch: Stephan Peter (Key Account Manager).
