Publicis: Radio spot developed for Orange
The agency Publicis has created a radio commercial for Orange to demonstrate the benefits of HD Voice.
Orange is the first mobile phone provider in Switzerland to offer HD Voice, as Publicis writes in a press release. The aim is for voices to sound clearer than ever before when making calls, and disruptive background noises such as street noise or airplanes taking off are simply blocked out. Publicis demonstrates the benefits of HD Voice with a Radio spot. The commercial parodies local radio programs in which listeners can call in and win something: if they were on the phone with HD Voice, their chances of winning would be much better.
Responsible at Orange: Andrea Rutishauser (Director Marketing Communications), Martin Zehnder (Advertising Manager), Caroline Spörri (Project Manager Communication). Responsible at Publicis: Peter Rettinghausen (CD), Martin Arnold (lyricist), Michael Ottinger (consultant), Derya Derdiyok (FFF), JingleJungle, recording studio.
