Publicis: New campaign realized for Orange
The Publicis agency created a campaign for Orange featuring TV commercials, posters, and print ads. The slogan for the campaign is «Take what you need.».
Orange believes that everyone should only pay for what they really need, the agency writes in a statement. That's why there is Orange Me, the price plan that every customer can put together for themselves. Publicis has realized a campaign under the slogan "Take what you need", which will start on October 24 throughout Switzerland with three different TV spots, a long version on Youtube, posters and advertisements. The campaign will be consistently carried out on all media, including point of sale and online sites.
The TV spots show the understanding Orange has for all consumers who only want to pay for what they really need, coupled with an attractive offer from the Orange Me range. Publicis realized the TV spots together with Danish director Martin Aamund. The print media are unmistakably designed for hard-selling Orange Me subscriptions. The new Orange Me Prepay with its top-up bonuses is also communicated.
Responsible at Orange: Andrea Rutishauser (Director Marketing Communications), Martin Zehnder (Advertising Manager), Caroline Spörri (Project Manager Communication), Sabine Kuszli (Online & Customer Communication Manager), Jiri Kral (Online Communication Manager), Sven Jasper (POS & Trade Manager). Responsible at Publicis: Peter Rettinghausen (CD), Grischa Rubinick (Senior AD), Nicolo Giunta (Junior AD), Derya Derdiyok (Agency Producer), Gabriel Bodmer, Monika Leu, Michael Ottinger, Alexandra Stojanovic (Consulting). Responsible at Blue Spirit: Susan Bosshard, Nicole Stricker (consulting), Enrico Bachmann (CD). Responsible at Webguerillas: Martin Wittmann (Managing Director), Jessica Kayser (Customer Service). Christian Caroli (CD). Responsible at Mediaxis-MPG: Thomas Koller (Media Planning). . Film production: Tuna Film.
