Publicis with a revised Internet presence
A homepage is a homepage is a homepage? Not if it's the new one from Publicis.
A homepage is a homepage is a homepage? Not if it's the new one from Publicis.
According to the press release, the cornerstone of the redesign was the claim "Publicis is the only communications group in Switzerland that unites all disciplines under one roof". In collaboration with web design artist Nadya, Publicis developed an independent website that makes full use of the wide range of digital possibilities. On the virtual tour, the visitor gets to know the disciplines of Publicis, Fisch.Meier.Direkt, Optimedia, BG Media and Zed Digital better and discovers small, subtle animation gimmicks time and again. Not standardized Internet tools and presentations are offered, but lively creativity: helicopters drop the current newsletter, the platforms of the respective companies are reminiscent of Captain Kirk's Enterprise headquarters and vacancies are humorously staged as coat hangers.
According to the press release, the cornerstone of the redesign was the claim "Publicis is the only communications group in Switzerland that unites all disciplines under one roof". In collaboration with web design artist Nadya, Publicis developed an independent website that makes full use of the wide range of digital possibilities. On the virtual tour, the visitor gets to know the disciplines of Publicis, Fisch.Meier.Direkt, Optimedia, BG Media and Zed Digital better and discovers small, subtle animation gimmicks time and again. Not standardized Internet tools and presentations are offered, but lively creativity: helicopters drop the current newsletter, the platforms of the respective companies are reminiscent of Captain Kirk's Enterprise headquarters and vacancies are humorously staged as coat hangers.
