Publicis: Closer to the stars with Swiss magazines
«Näher bei den Stars»: Der Slogan bleibt, die Kampagnen dazu erfindet Publicis immer wieder neu. Für die aktuelle Umsetzung wurden drei verschiedene Motive realisiert.
They are intended to show that Schweizer Illustrierte really is closer to the stars. Not only do readers find out the latest news about stars and VIPs in SI, but the celebrities themselves also want to know what is being written about them and other celebrities in the new campaign. The subjects for Schweizer Illustrierte will be published from May 2010, and a further motif will be added to the campaign in fall 2010.
Responsible at Schweizer IllustrierteUrs Heller (Managing Director Magazines Ringier), Nik Niethammer (Editor-in-Chief Schweizer Illustrierte), Thomas Passen (Head of Marketing Ringier Magazines), Franziska Schmid (Head of Advertising Ringier Magazines), Nicole Wesche (Product Manager Schweizer Illustrierte). Responsible at Publicis: Peter Rettinghausen (CD), Bruce Roberts (AD), Nicolo Giunta (graphics), Silvia Holend (consulting), Deborah Herzig (art buying), Bianca Nerlich (production) Sheffold Vizner (photo and image editing).
Responsible at Schweizer IllustrierteUrs Heller (Managing Director Magazines Ringier), Nik Niethammer (Editor-in-Chief Schweizer Illustrierte), Thomas Passen (Head of Marketing Ringier Magazines), Franziska Schmid (Head of Advertising Ringier Magazines), Nicole Wesche (Product Manager Schweizer Illustrierte). Responsible at Publicis: Peter Rettinghausen (CD), Bruce Roberts (AD), Nicolo Giunta (graphics), Silvia Holend (consulting), Deborah Herzig (art buying), Bianca Nerlich (production) Sheffold Vizner (photo and image editing).
