Publicis turns fingers into heroes for EKZ
EKZ launched Energie-experten.ch, an online platform that covers everything worth knowing about saving energy. To promote the platform, Publicis focused on access to energy experts.
By pressing the light switch or the power button on an electrical appliance, one finger can make a big difference to power consumption. Because switching off makes him a hero. This message is attracting attention in a cross-media campaign and is intended not only to encourage new heroic deeds, but above all to generate the desired traffic on Energie-experten.ch. The campaign includes an ambient cinema spot, online ads, flyers and mailings.
Responsible at EKZ: Simone Ita (Project Manager Communication Marketing Services), Gian Cavigelli (Product Manager Energy Consulting), Sylvie Hirzel (Head of Marketing Services), Evelin Rubli (Head of Energy Consulting). Responsible at Publicis: Conny Jäger (AD), Christian Schirmer (text/concept), Marvin Hugentobler (graphics), Roger Rüegger (ECD), Anna Diec and Matthias Koller (consulting). Production: Frame Eleven, Carol Luchetta (costumes).
