Publicis Lets Swiss's Imagination Soar
Publicis has developed an advertising campaign to mark the introduction of Swiss’s new A330-300 aircraft with updated interiors. The visuals are designed to highlight the new level of comfort in Business Class while also showcasing the new in-flight experience.
Publicis has developed an advertising campaign to mark the launch of Swiss’s new A330-300 aircraft with updated interiors. The agency has designed three visuals for the campaign. They are intended to highlight the new level of comfort in Business Class while also showcasing the new flying experience. One image, for example, shows a man lying on the new air cushion system—which allows him to adjust the firmness of the seat—and relaxing while listening to music.
The campaign’s central message is the idea that, for Swiss, the preferences and individual comfort of each guest are the top priority, according to a statement from the agency. This commitment is reflected in new seats with new features.
The international advertising campaign, aimed specifically at business travelers, will be featured starting this week in several countries in print ads and on billboards, in Swiss Lounges, on board flights, and online. The strategic concept and creative execution of the campaign were developed under the direction of Publicis
Person in charge at SWISS International Airlines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Advertising Manager), Corinne Weishaupt, Stefan Anetzeder (Advertising). Responsible at Publicis: Martin Denecke (CCO), Sacha Moser, Tim Hoppin (CD), Swen Morath (AD), Felix Freese (Copywriter), Sandro Tissi, Devika Hasler (Graphic Designer), Vera Schmid (Art Buyer), Janett Curdin, Stephan Lanz, Myriam Mojon (Account Handling), Achill Prakash (Strategic Planning). Photography: Jaap Vliegenthart. Production: Hendrickje van de Ven (Unit, Amsterdam). Image editing: Jan Stel (Souverein, Amsterdam)
The campaign’s central message is the idea that, for Swiss, the preferences and individual comfort of each guest are the top priority, according to a statement from the agency. This commitment is reflected in new seats with new features.
The international advertising campaign, aimed specifically at business travelers, will be featured starting this week in several countries in print ads and on billboards, in Swiss Lounges, on board flights, and online. The strategic concept and creative execution of the campaign were developed under the direction of Publicis
Person in charge at SWISS International Airlines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Advertising Manager), Corinne Weishaupt, Stefan Anetzeder (Advertising). Responsible at Publicis: Martin Denecke (CCO), Sacha Moser, Tim Hoppin (CD), Swen Morath (AD), Felix Freese (Copywriter), Sandro Tissi, Devika Hasler (Graphic Designer), Vera Schmid (Art Buyer), Janett Curdin, Stephan Lanz, Myriam Mojon (Account Handling), Achill Prakash (Strategic Planning). Photography: Jaap Vliegenthart. Production: Hendrickje van de Ven (Unit, Amsterdam). Image editing: Jan Stel (Souverein, Amsterdam)
