Publicis lets the monkey out for the Women's Center
Publicis has launched a local campaign for the Zurich Women's Center. The campaign promotes the center's counseling services through movie theater slides, mailings, and posters.
Publicis has created a local campaign for the Zurich Women's Center. It uses cinema slides, mailings and posters to advertise its counseling services - legal advice, budget advice, career advice. The motif shows the giant King Kong as a symbol of a woman's major problems. This is intended to evoke memories and call for action. According to a press release issued on Tuesday, many women seeking advice wait far too long before seeking counseling. The Zurich Women's Center was founded 95 years ago. Today, it is involved in projects, campaigns and counseling services.
Responsible at the Zurich Women's Center: Irène Meier (Managing Director), Margaritha Felchlin (PR/Martketing). Responsible at Publicis: Ralph Halder (CD), Sonja Gross and Viviana Chiosi (graphics), Albert Matzinger (copywriter), Charlotte Hottinger (consultant).
