Publicis launches BTL network

Agencies The French advertising holding Publicis is launching an agency network under the name Saatchi & Saatchi X. It offers below-the-line marketing from in-store measures to design and packaging to product innovation. Saatchi & Saatchi X will serve as a global "shopper marketing center" for all Publicis agencies. The core of the new network will be the US agency Thompson Murray, which Publicis recently acquired. Outside the USA, offices are planned in Toronto, Sydney, London and Geneva.