Publicis boosts Christmas business for Ricardo.ch
Christmas is fast approaching, and with it comes the stress of holiday shopping: Publicis has highlighted the benefits of online shopping for Ricardo.ch in a new TV and online campaign.
Christmas is fast approaching, and with it the stress of shopping. Once again this year, masses of stressed people will rush into the hustle and bustle of the cities, find no parking spaces, squeeze into overcrowded buses and streetcars and let someone else snatch the perfect gift away from them. The message communicated by Ricardo.ch in a new TV and online campaign created by Publicis is simple: Christmas shopping is pure horror. Ricardo.ch itself represents the pleasant alternative: With over 500,000 items to buy or bid on, the Swiss online department store offers a wider selection than many a big city, according to the agency.
The cross-media teaser campaign promoting the fictional Hollywood film "Panic Town" was launched in mid-November. With a TV spot (a movie trailer), video projections in the biggest cities, various internet banners and DM, the campaign links to a mini page for the movie "Panic Town". Panic Town's pithy credo is also the resolution of the teaser: "This Christmas: Stay at home. Store at home."
Responsible at Ricardo.ch: Marcel Sennhauser (Head of Marketing), Laurent Wendling, (Branding & Advertising Manager), Philipp Breitenmoser (Deputy Head of Marketing). Responsible at Publicis: Martin Denecke, Peter Rettinghausen (CD), Ondrej Maczko (AD), Serge Deville (Text), Barney Rees (Graphics), Tufan Tuna, Derya Derdiyok (Agency Producer), Marion Marxer, Mark Becher, Renée Margelist, Simone Keusch (Consulting). Production: GAP Films Commercial Productions GmbH, Director: Charley Stadler, Producer: Oliver Lössl, Music: Zound Ltd. Online Media: Publicis Modem, AD: Thomas Müller, Cyrill Schneider, Text: Felix Freese, consulting: Remy Burger. Media: Optimedia and Zed digital.
The cross-media teaser campaign promoting the fictional Hollywood film "Panic Town" was launched in mid-November. With a TV spot (a movie trailer), video projections in the biggest cities, various internet banners and DM, the campaign links to a mini page for the movie "Panic Town". Panic Town's pithy credo is also the resolution of the teaser: "This Christmas: Stay at home. Store at home."
Responsible at Ricardo.ch: Marcel Sennhauser (Head of Marketing), Laurent Wendling, (Branding & Advertising Manager), Philipp Breitenmoser (Deputy Head of Marketing). Responsible at Publicis: Martin Denecke, Peter Rettinghausen (CD), Ondrej Maczko (AD), Serge Deville (Text), Barney Rees (Graphics), Tufan Tuna, Derya Derdiyok (Agency Producer), Marion Marxer, Mark Becher, Renée Margelist, Simone Keusch (Consulting). Production: GAP Films Commercial Productions GmbH, Director: Charley Stadler, Producer: Oliver Lössl, Music: Zound Ltd. Online Media: Publicis Modem, AD: Thomas Müller, Cyrill Schneider, Text: Felix Freese, consulting: Remy Burger. Media: Optimedia and Zed digital.
