Publicis: Cinema in the head for OrangeCinema
Publicis has created a campaign for OrangeCinema designed to trigger the "cinema-in-your-head" effect among audiences. Posters feature highlights from the OrangeCinema lineup, each described in one or two sentences.
The movie The Carnage, for example, reads like this: "Two married couples fight in the living room. The hamster survives. Great cinema". The campaign continues with headlines for Drive, Dällenbach Kari, Safe House and The Artist.
The headline is a cinema awning that has been faithfully recreated using CGI. The new OrangeCinema campaign has already been launched with occasional advertisements, with the big appearance on posters and online starting on July 9.
Responsible at Orange: Alessandra Nicoletti (Director Communications), Marina Hagen (Jr. Project Manager Sponsoring & Events), Yann Gurtner (Sponsoring & Events Manager), Martin Zehnder (Advertising Manager). Responsible at Cinerent Open Air: Daniel Frischknecht (Sponsoring, Marketing & PR), Peter Hürlimann (CEO). Responsible at Publicis: Marianne Zweifel (Text), Tom Kees (Art Director), Peter Rettinghausen (Creative Director), Alexandra Stojanovic & Monika Leu, (Consulting), Sabine Bechtel (Head of Art Buying), Elefant Studios (CGI Production).
