Publicis buys Microsoft agency Razorfish
Microsoft has sold its online marketing agency, Razorfish, to Publicis. The French advertising giant paid the U.S. company $530 million in a combination of stock and cash.
The software group Microsoft has sold its online marketing agency Razorfish to the French advertising giant Publicis for more than half a billion dollars. Publicis is paying 530 million dollars in a mix of shares and cash. This was announced jointly by the two companies on Sunday. Microsoft acquired Razorfish in 2007 as part of the six billion dollar takeover of the American online advertising company aQuantive. The US group also wanted to part with Razorfish due to internal overlaps with other group subsidiaries.
