Publicis: Campaign with Roger Federer for Jura

In the Jura TV commercial from 2012, brand ambassador Roger Federer also played out his sporting prowess in making coffee by building a tennis court with thousands of coffees. The new campaign follows on seamlessly from the previous one, but has been further developed by Publicis with a new concept. In the TV spot, Roger Federer transforms from tennis champion to stylish bon vivant. On the court made of coffee glasses, he once again precisely serves a ball and then goes to his private coffee corner. On the way, he changes with panache from his tennis outfit into a noble tuxedo, sits down at the bar and orders a latte macchiato - "ground, not encapsulated". As a gentleman with style, Roger Federer embodies this role credibly and convincingly, according to the press release. This can also be seen in the ads and online, where he is appropriately dressed facing the equally elegant Jura fully automatic machine. The new campaign combines coffee enjoyment with lifestyle. JURA stands for a coffee culture of the highest and most sophisticated class.

Responsible at Jura: Emanuel Probst (General Manager), Edward Charnaud (Head of Global Marketing), Meinrad Kofmel (Head of Communications & PR). Responsible at Publicis:
Ralph Halder (ECD), Jo-Wayne Peacock, Jürg Ernst (AD), Regine Cavicchioli (graphics), Albert Matzinger (text), Candido Righetto, Lena Jaggi (consulting), Derya Derdiyok, Benjamin Kägi (FFF/Art Buying), Jonas Hartmann, Philipp Läderach (DTP/Litho), Marco Grob (Photography), Andreas Hoffmann (Directing), Panam-Film (Film Production), Gravity (CGI), Kirschnermusic (Music), Jingle Jungle (Sound Studio).