Publicis: Campaign created for Nescafé
Publicis created a poster campaign for Nescafé that declares a cup and spoon, when combined with Nescafé, to be the smartest coffee maker.
In the subjects, whose design reflects the 3-D aesthetics of the website Get-unplugged.ch the advantages of coffee are praised in text: its incomparable taste, its environmental friendliness, its unlimited flexibility in dosing, its excellent price-performance ratio, or its flexible and electricity-independent usability.
The posters in F4 and F12 formats can be seen primarily in and around Coop and Migros in German- and French-speaking Switzerland.
Responsible at Nestlé: Nicolas Huillet (Business Executive Manager), Peter Hatzfeld (Marketing Manager Soluble Beverages and Ambient Dairy), Pascale Kremer (Senior Brand Manager Nescafé), Stephanie Nägeli (Marketing Nescafé). Responsible at Publicis: Sacha Moser (CD), Nicolas Vontobel (AD), Jan Krohn (text), Mischa Müller (graphics), Kristijan Sessa (3D), Ester Elices (strategy), Muriel Asté, Olivier Pasche, Diana Kübler and Christine Rainford (consulting).
