Publicis: Message in a bottle sent for Swiss Red Cross
In September, the Swiss Red Cross hosted a charity gala with the theme «Clean Drinking Water for Victims of Forgotten Disasters.» Publicis designed the ad featuring the champagne-style water bottle—and took the idea a step further.
On a microsite, people could order the bottle to give someone a gift. The proceeds benefited the Swiss Red Cross. The recipients now receive a bottle of water in elegant packaging for Christmas - with a certificate bearing the name of the giver and showing their donation to the Red Cross.
Responsible at the Swiss Red Cross: Lucy Schweingruber, Account Manager. Responsible at Publicis: Ralph Halder (CD), Grischa Rubinick (Senior Art Director), Felix Freese and Chantal Panozzo (Text), Margrit Weber and Jennifer Meier (Consulting), Production: Bianca Nerlich; Programming Mircosite, Andy Günter.
