Publicis refreshes the Findus brand identity
Publicis was commissioned by Nestlé Findus to create a new brand identity. The repositioning of the brand was first visualized in a TV commercial and will be supported by print and numerous accompanying measures in the coming year.
Publicis was commissioned by Nestlé Findus to realize a new brand image. The new image "Fresh. Fresher. Findus." was first visualized in a TV commercial. The commercial is intended to show that although deep-freezing is the oldest method of preservation, it is still the healthiest.
Regardless of whether a chicken is laying an egg, carrots are being harvested or a fish is being caught, everything is already frozen in a block of ice. This is to illustrate that Findus products are frozen immediately after harvesting. The rapid freezing means that no artificial additives are needed and the vegetables retain most of their vitamins. >To the commercial
>To the spot
The TV commercial has been airing since October 6. The repositioning of the traditional brand will be supported by print and numerous accompanying measures in the coming year.
Regardless of whether a chicken is laying an egg, carrots are being harvested or a fish is being caught, everything is already frozen in a block of ice. This is to illustrate that Findus products are frozen immediately after harvesting. The rapid freezing means that no artificial additives are needed and the vegetables retain most of their vitamins. >To the commercial
>To the spot
The TV commercial has been airing since October 6. The repositioning of the traditional brand will be supported by print and numerous accompanying measures in the coming year.
Responsible for the campaign at Nestlé Findus: Daniel Lutz (Managing Director), Roger Matter (Marketing Manager). At Publicis: Sacha Moser (CD), Lori Fischer (AD), Serge Deville (text), Valentin Cheli (graphics), Achill Prakash, Scarlett Gaus (strategy), Curdin Janett, Muriel Asté, Judith Hoeck (consulting), Derya Derdiyok (agency producer). Responsible for the production: Rudi Haller (Solid & Hallerfilm), Rainer Binz (director), Hänse Meier (camera).
